Global launch campaign for the new Finish Quantum dishwasher tablet, for the ultiumate clean and shine.

Art direction: Pat Comer
Production: Analog Studios

The all new 3 chambered Finish Quantum tablet takes cleaning performance to a new dimension so we decided to go there to see the next generation of clean and shine for ourselves.

Each of the chambers are represented by their actions: Scrub, degrease, and shine. The tablet explodes into a vast environment of filthy dishes and gets to work, chipping away baked-on gunk, banishing greasy muck, and polishing to an extraordinary sparkly shine.