Brand Campaign for the best basmati on the shelves. 

Art direction: Pat Comer
Direction: Fred Scott at Archer’s Mark

Tilda believe we need to embrace life in all its flavours so we went to the homes of passionate British cooks and filmed them making amazing food for friends and family, with rice at the centre of every table.

The campaign included TV and out of home, with the odd bit of press.

It was David Reviews Ad of the Day 23/10/18

It made it on to this weird eye thing in Birmingham, which is nice.